More Google Tools for Webmasters

Google has made some changes to it's reporting tools making life a lot easier for webmasters:

Google has enhanced the reporting capabilities in its Webmaster Tools to show full phrases being used in anchor text, instead of just keywords within the anchor text of links to a site, the company said on its Webmaster Central Blog last night.

Webmaster Tools previously had reports showing the top terms were included in the anchor text other sites are using to link to them. So the list would include the terms "Search," "Engine," and "Watch" when it assesed this link: Search Engine Watch.

With the new reports, the entire phrase will be shown on the list, so the previous link would show up in reports as "Search Engine Watch," which is a much more useful bit of information.

The report is available to verified webmasters who have logged into Google's Webmaster Tools, under the "Statistics" tab, in the "Page Analysis" section. The list of top 100 anchor text phrases can be viewed as a table or downloaded as a csv file.

It's useful to see what anchor text is being used to link to your site, as it provides some insight into what people think of your site, or why they are linking. The anchor text also affects Google's ranking algorithm, so since lots of other sites link to our blog with the term "SEW blog" as anchor text, that affects results for a search on [SEW blog], causing this site to show up at the top of those results.

Now, if only I understood what any of that meant.

Sinbad Not Dead!

Another hoax in Wikipedia:

Wikipedia was again the victim of a prankster, who this time vandalized the profile of US entertainer Sinbad. He posted a entry according to which Sinbad had died of a heart attack on the morning of March 14.

"Somebody vandalized the page," Wikipedia spokeswoman Sandra Ordonez said Friday, quoted by Reuters. "Whoever did this was obviously a prankster. I don't think they did this because they thought he [was dead]." The false entry was caught, and removed, by a volunteer administrator about 30 minutes later, Ordonez said.

Sinbad, whose daughter called him about it, was amused and brushed it off as a "commonplace" occurrence on the easily accessible Internet. "Saturday I rose from the dead and then died again," the Los Angeles-based entertainer told The Associated Press in a phone interview.

Sinbad's page on the free online research tool now carries the message: "This page has been temporarily protected from editing to deal with vandalism."

Wikipedia, which was launched as an English language project on January 15, 2001 as a complement to the expert-written and now defunct Nupedia, has grown into one of the biggest virtual communities in the world, with faithful and enthusiastic members, all driven by the noble purpose of making information accessible freely to any one at any time.

Still a better joke than Recess Monkey's though, isn't it?